For me, mineral oil is mineral oil. Sure, there's going to be some other components in here that help the mineral oil penetrate in to the wood etc - but this really has been a very good buy imo.
Most of the mineral oils I've used in the past have the annoying applicator tip, like a cotton ball built in that you use to apply the oil. In my opinion, that only causes people to overdo the oil in most cases. With the bellacura - just give a few drops and you're good to go.
I did test it on a fingerboard that's not on a neck just to do some spot tests, and tested it against two different other oils. The bellacura seemed to "stick around" longer and didn't just evaporate up quickly like the other ones did. The fretboard still looked really good and shiny an hour later.
Word of advice, as I've been seeing a lot of this the past few weeks. This isn't meant for you to put on your fretboard every string change or a few times a month. Hell, a few times a year may also be overboard. Your fingers will naturally oil the fretboard - just keep it clean.
But every now and then, you should oil your fretboard and when you do - this product is really pleasant to use and work with. And it doesn't have the annoying lemon smell to nor the artificial yellow colouring like "lemon oil."